The Power of the Procurement Manager
When was the last time you won a significant new client pitch without completing a financial pre-qualification questionnaire?
Whereas one time it was the brand managers that had the final say on who was going to make the beauty parade for a pitch, now it is in the hands of procurement, and if you don’t pass that first financial hurdle you simply won’t get considered for the next stage.
Industry Organisations like the PRCA conduct agency health checks for their members. Not only do these offer an impartial view of your business and financial profile they also raise your status when it comes to an agency pitch, as both organisations offer an creative partner selection process to brands. While not guaranteeing that you will always make the shortlist you can rest assured that you are on the radar when another opportunity is announced.
As a Paprika user you are in a strong position to compete at the highest level when it comes to pitching for a major brand. The ability to capture, query and model your financial performance is a major benefit to your business and your potential to win briefs for high net worth clients.
Then all you need to do is impress them with your ‘real’ credentials…
Please share your views at firstname.lastname@example.org