The motion debated before The Design Council’s latest forum was ‘Better evidence of the impact of design will drive up demand.’ Given that the poll conducted before the debate resulted in an overwhelming 86% to 14% for the argument then the result was a forgone conclusion.
Setting budgets based on gut feel, intuition and previous year’s spending levels is widespread among brand owners according to a survey of CMO’s conducted by Columbia Business School. Of the 243 executives surveyed 57% don't establish their budgets according to ROI measures.
I like Professor Tom Watson’s bullet point overview of the eight key skills execs need to have to make a career out of working in PR. I also note that the Industry bodies have additionally identified a ‘lack of business skills’ and the ‘need to develop their understanding of online media’ as significant attributes that PRO’s need.
What a design agency doesn’t know about communicating the brand idea could be written on the head of a pin.
The whole point of working in design is that you have a way of seeing and representing ideas that excite and engage you, and by extension you are putting across ideas that your audience ‘sees’ in the same way (so you hope).
Lots has changed since 2002- perhaps a drop in fee income reflects a changed landscape for communications
Research published online today suggests on average UK agencies have lost up to 20% of their agency fee income over the past 10 years. The contraction is comprised of a 26.5% decline in creative services, 18.4% drop in account management and a more modest 5.3% dip in planning.
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